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Jeff Martin CTO
Jeff Martin CTO
Expert Technology Solutions
  • Hello I'm

    Jeff Martin
    Fractional CTO Growth  Partner

    Adding value to businesses through growth strategy and technology for 30 years and counting

    "I love doing this stuff so much, sometimes I forget to send an invoice - but don't let my bookeeping software know - it might explode."

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Who Do We Serve?

FMOs/IMOs
Regional Insurance Agencies
Medical/Dental
FMOs/IMOs

FMOs / IMOs

As an FMO or IMO, your success depends on empowering your downline and staying competitive with the right technology — are you equipped attract top producers? 

  • Do you have direct carrier connections to enable real-time contracting, commission feeds, and case status updates?
  • How much time are you wasting with agent downlines, commission hierarchies, overrides, and production tracking across multiple carriers?
  • Are you offering modern tech tools — like quote engines, full-featured agent portals, and CRM access?
  • Do you have systems in place to notify your agencies when policies are eligible for upgrades?
  • Are you manually reconciling carrier-paid commissions to agent splits, especially when with advances, chargebacks, and trails?
  • Are you ensuring your agents are compliant with NAIC Best Interest standards?
  • Do you have processes to track and manage carrier-specific product training for your agents?
  • Are you securely managing sensitive data, including agent PII, client PII, carrier information, and commission records?
  • Are your books clean and accurate making it easier to sell, merge, or transition in the future?
Regional Insurance Agencies

Regional Insurance Agencies

Larger agencies prioritize scalable growth and maintaining consistency across their agent network — is your organization positioned to support both? 

  • Do you struggle with manual processes to gather carrier illustrations and quotes?
  • How much time are you spending tracking split commissions, trails, and persistency bonuses across multiple carriers?
  • Are you staying compliant with NAIC Best Interest standards, state-level suitability rules, and carrier compliance audits?
  • Is your client PII, including illustration PDFs and account numbers, scattered across desktops, emails, and cloud folders?
  • Wouldn’t it be easier to not only track key dates like policy anniversaries, RMDs, beneficiary updates, and in-force changes in one place, but to take action when those times arise that benefit your bottom line?
  • Are you prepared for succession? Incomplete agent and production data (including data silos across many applications) can make it difficult to sell, merge, or transition your FMO.
Medical/Dental

Medical & Dental

Growing medical and dental practices often struggle with outdated systems that can’t keep pace with your ambitious growth plans — are you equipped to overcome these challenges?

  • Do you need an expert to fine-tune your marketing and attract a steady flow of new patients? New patients are the lifeblood of any practice!
  • Are you expanding to multiple locations without systems to ensure consistent policies and procedures - particularly when employees might work in more than one location?
  • Are all employees trained to handle and protect sensitive patient data in full compliance with regulations?
  • Do you have processes in place to document patient notes for every interaction and obtain informed consent for each procedure?
  • Are you prepared for a smooth transition or retirement by tracking key metrics by location and procedure?
  • Do you have systems to consistently monitor performance to identify your profit centers, procedures, locations, providers as well as and areas for improvement?

FMOs & IMOs - Click Below To Download "The Portal Power-Up Checklist" - A Must Read For Growth Oriented Field Marketing Organizations

Download Now

With ransomware on the rise and advanced cybersecurity a must have, when was the last time you conducted vulnerability or penetration testing on your systems?


If any of this resonates with you, book a call using the link below

What is a Fractional CTO?

Leadership

A Fractional Chief Technology Officer, often referred to as a Fractional CTO, is a specialized part-time executive who provides organizations with strategic technology leadership

Efficiency

Expedite time-to-market for new tech products & devise plans for the successful introduction of innovative technology solutions

Increased Competitiveness

Enhance technological capabilities and stay competitive in today’s rapidly evolving digital landscape, whether you need strategic guidance or project & resource management

Agile

Leading, mentoring, and supporting your existing technology teams, or creating one from scratch using Agile Technology Frameworks, Roadmaps & Priortization 

What Is The Difference Between A Technology "Consultant" and a Fractional CTO?

Click the button below to download a short read explaining the difference between the two.  It will be informative and hopefully guide you to the right decision!

Download Now

Frequently Asked Questions

What’s the difference between a fractional CTO and a full-time CTO for an insurance or healthcare organization?

A full-time CTO is typically embedded in large enterprises, overseeing broad technology portfolios and managing sizable internal teams. But many regional agencies, FMOs, and healthcare orgs don’t need that level of commitment—or cost. A fractional CTO brings executive-level guidance on a part-time basis, helping you modernize your systems, improve data flow, and stay compliant without the overhead of a full-time salary. It’s strategic support, right-sized to your organization.

How do insurance agencies, FMOs, or healthcare groups benefit from a fractional CTO?

Whether you’re juggling outdated legacy systems, facing increasing compliance demands, or trying to improve broker or patient experiences, a fractional CTO helps you bridge the gap between business goals and technical execution. I help organizations like yours streamline operations, integrate tools like CRMs or EHRs, and confidently make tech decisions—without needing to hire a full-time executive.

How hands-on is a fractional CTO with daily operations in regulated industries?

Very hands-on when needed. In industries like insurance and healthcare, where compliance, data security, and vendor management are high-stakes, I often serve as both a strategist and an implementation partner. Whether that’s vetting third-party software, guiding digital transformation projects, or translating technical risks for the leadership team, I stay close to the work—without adding full-time headcount.

Can a fractional CTO help us modernize without disrupting our agents, brokers, or patients?

That’s one of the biggest advantages. Change management in these industries is about more than just technology—it’s about trust. I work closely with your internal teams to assess workflows, recommend phased rollouts, and ensure that any new tech actually supports your frontline users. The result: smoother transitions, higher adoption, and fewer surprises.

What happens when we outgrow the fractional model and need a full-time CTO?

That’s a milestone worth celebrating—and I can help you get there. When you're ready for a full-time tech executive, I can define the role, help recruit candidates who understand your regulatory landscape, and ensure a seamless transition. Think of me as a long-term partner invested in your growth, not just a temporary solution.

Is your business growing but lacks a technology leader to assist in taking you to the next level?  Not ready to hire a full time Chief Technology Officer? I have the proven ability to add value to your business model through the application of technology and management of the team required to support it.

Decades developing corporate technology systems

My Skills

I’ve dedicated most of my career to working with small to mid-sized businesses (SMBs) across various industries and roles. My focus has mostly been on professional service-based companies, where growth, cybersecurity, data integrity, and compliance are critical concerns. I’m passionate about problem-solving, developing solutions, and delivering enterprise-level results that were once out of reach for SMBs.


With a broad range of knowledge and experience, I collaborate closely with your team to drive value. My approach begins with identifying the key performance indicators (KPIs) that are most important to your business.


Using those KPIs as a guide, I create and implement a strategic, prioritized plan designed to meet your performance targets—on time and within budget—to align with your go-to-market strategy.

More About Me

Systems Design & Integration

Artificial Intelligence Monetization & Cybersecurity

Compliance & Audit Liability Mitigation 

Product & Marketing Development

Big Data For Big Decisions

Team Building